OLUWAYEMISI MAFEB.A. (HONS), ENGLISH, AM; NIPR, FM; NIMN
Head, Brand Communications
Oluwayemisi Mafe is a Marketing Communications professional with over 20 years’ experience in Consultancy, Social Enterprise, Banking, E-Commerce and Insurance. She heads the Brand Communications department of SUNU Assurances Nigeria Plc., a member of SUNU Group which has the vision to be a leading African Insurance Company. Before now, she was the Manager, PR & Brand Communications at Konga Online Shopping Limited where she was responsible for managing the online giant’s brand communications, public perception and strategic engagement of her stakeholders by ensuring consistent delivery of brand message in a timely and relevant manner. She started her career as a Freelance Journalist with Herald Group of Newspapers in Ilorin, and over the years has gained experience in the Marketing Communications industry working with leading Advertising and Public Relations agencies. Prior to her present employment, she had a brief stint with Accion Microfinance Bank.
Oluwayemisi possess outstanding skills in Strategic Brand Communications and is excellent at using Communication tools to create and sustain demand and preference for brands. She is exceptionally motivated, creative and versatile with extensive experience creating Copy and Editing within publishing and corporate communications industries demonstrating a strong background in Government, Corporations and Non-profit Organizations. She has expertise in successfully conceptualizing and implementing innovative communications, public relations and marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion for top companies in diverse industries.
She is a 2014 Vital Voices Lead Fellow (VVLead Fellowship Program is a distinctive partnership between the UK government’s Department for International Development and Vital Voices Global Partnership). Oluwayemisi is a Fellow; National Institute of Marketing in Nigeria (NIMN), Member; Nigerian Institute of Public Relations (NIPR), Member; The Chartered Institute of Marketing, UK, Associate; Advertising Practitioners’ Council of Nigeria (APCON) and a Mentor and an Associate; Women in Management, Business and Public Service (WIMBIZ). She is also a Mentor of Cherie Blair Foundation for Women.
She is very passionate about touching lives and gives expression to this by volunteering for social causes that impacts women.